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Master The Art of Digital Marketing

harshramupadhyay
Educator

Harshram Upadhyay,

India
  |  
5
Category
Academics & Technical - Tech Skills - Programming

Master SEO, SEM, social media & AI tools like ChatGPT to build a strong web presence and execute successful digital marketing strategies.

Foundational Knowledge

  • To define the core components of digital marketing and explain how they work together to form a comprehensive strategy.
  • To identify key digital marketing trends and understand their impact on business.
  • To use standard digital marketing terminology, becoming fluent in professional discussions.

Practical Skills

  • To create and optimize a basic content marketing plan for a specific target audience.
  • To set up and manage a basic PPC campaign on a platform like Google Ads, including writing effective ad copy and selecting relevant keywords.
  • To conduct basic keyword research and apply on-page SEO techniques to improve a website's search engine ranking.
  • To develop a social media strategy that includes content creation, scheduling, and community engagement.
  • To build a simple email marketing funnel, from lead capture to campaign execution.
  • To use marketing analytics tools (like Google Analytics) to interpret data and make data-driven decisions.

Strategic and Analytical Thinking

  • To analyze a business's goals and recommend a suitable digital marketing strategy to meet them.
  • To evaluate the performance of a digital marketing campaign using relevant metrics and key performance indicators (KPIs).
  • To identify areas for improvement in an existing digital marketing strategy and propose effective solutions.

Curriculum Overview

This comprehensive digital marketing course is designed to equip you with the essential skills to thrive in today's digital landscape. You'll go beyond the basics, learning how to create a powerful web presence, master key channels like SEO, SEM, and social media, and drive real results through data analysis and content strategy. We'll also explore cutting-edge topics like leveraging AI tools like ChatGPT to streamline your marketing efforts.

By the end of this course, you'll have a clear understanding of how to define a robust marketing strategy and execute a successful, integrated project from start to finish.

About the Educator | Credentials

harshramupadhyay

Harshram Upadhyay

India
  |  
  • 5

This teacher also offers full carriculum, please contact for further details

Digital Marketing Coach, Creative writing coach, Creative writing &public speaking and English coach

Gig Reviews

Value Addition
Excellent
Quality of Teaching
Excellent
Quality of Curriculum & Content
Insightful & Good Coverage
5
  • Value - Excellent
  • Content Quality - Insightful & Good Coverage

By Soumya Suddala
  • Online Classes (Group)
  • 1 hr
  • 7x per week
  • Language -

     
    English, Hindi
INR  
6000.00
 
Monthly

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